A copywriting assignment for Wonderbra. Something catchy would always remain with people, thus I tweaked the well-known phrase of “kiss goodbye” and turned it into “Kiss silicone goodbye”, as one of the unsaid competitors of Wonderbra are breast enhancement surgeons who use silicone.
The second ad was written for the “What’s on his mind” series that Wonder Bra launched before. This was more of a matter of finding the right words that had “Wonder” and “Bra” in them.
Thank you for taking the time to look!
